5 Consejos simples para crear un Mito de Marca que cautive y genere resultados concretos

Toda gran marca cuenta una historia, pero las más exitosas crean mitos que transforman a los clientes en seguidores.

¿Sabías que el 68% de los consumidores son influenciados por las historias de marca cuando realizan sus compras?

Además, las empresas con historias de marca irresistibles ven un increíble aumento del 20% en la lealtad de sus clientes. (The Brand Shop)

Crea tu marca como una obra maestra inolvidable con estos sencillos consejos.

Una marca con una gran historia es más que un simple producto: se convierte en una obra maestra que cautiva y une a los clientes.

Inicia con la historia de tus orígenes
Define el viaje del héroe de tu marca
Elige tu arquetipo de marca
Crea rituales y usa símbolos
Forja una comunidad de seguidores

1. Inicia con la historia de tus orígenes

Paint the picture of your key 'moment of revelation' that inspired the creation of your company.

A compelling illustration is Yvon Chouinard's founding of Patagonia:

"Initially, I was just a craftsman making climbing gear for myself and my friends. But I happened to be pretty good at it, and pretty soon I was selling gear to friends of friends out of the back of my car (whenever I wasn’t surfing or climbing, that is)."

(Branding Strategy Insider)

2. Define el viaje del héroe de tu marca

Illustrate your customer's transformation journey on the canvas of the classic hero's journey framework.

Cognitive psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story. (Forbes)

A frequent misstep is painting your brand as the hero rather than the muse, guiding customers on their own journey.

3. Elige tu arquetipo de marca

Select one of the 12 brand archetypes and paint your brand's persona with its distinct hues. The 12 Brand Archetypes are:

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The Creator: Driven by the desire to create and innovate. Examples include Apple, Lego, and Adobe.

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The Sage: Seeks truth and knowledge, and shares it with others. Examples include Google, BBC, and TED.

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The Caregiver: Nurtures and helps others, offering safety and security. Examples include Johnson & Johnson and UNICEF.

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The Innocent: Values simplicity and purity, emphasizing optimism. Examples include Dove and Coca-Cola.

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The Jester: Seeks enjoyment and laughter, offering lightheartedness. Examples include Skittles and Ben & Jerry’s.

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The Magician: Transforms experiences and makes dreams come true. Examples include Disney, Dyson, and Polaroid.

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The Ruler: Desires control, power, and order. Examples include Mercedes-Benz and Rolex.

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The Hero: Overcomes injustice and inspires others. Examples include Nike and BMW.

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The Everyman: Relatable and approachable, fostering a sense of belonging. Examples include IKEA, Ford, and Levis.

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The Rebel (or Outlaw): Disrupts norms and challenges the status quo. Examples include Harley-Davidson and Virgin.

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The Explorer: Seeks freedom, independence, and new experiences. Examples include Jeep, NASA, and The North Face.

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The Lover: Passionate and empathetic, desires intimacy and connection. Examples include Victoria's Secret and Chanel.

4. Crea rituales y usa símbolos

Craft unique brushstrokes at specific customer touchpoints, turning them into unforgettable brand rituals.

Create specific customer touchpoints that become memorable brand rituals

A revealing Ipsos survey shows that 70% of people across 25 countries choose brands that mirror their own values. This trend underscores how crucial value alignment is in consumer choices. (World Economic Forum)

5. Forja una comunidad de seguidores

Create exclusive spaces or experiences for your most devoted customers.

According to a detailed survey, 58% of consumers aged 25 to 34 are willing to spend more on brands if they feel part of a brand community. (Dialogue Agency)

Prioritize deep engagement over sheer numbers in your community.

The myth-making revolution is here - embrace it, or be left behind.

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